ST. LOUIS (KTVI) – Tuesday, at the annual St. Louis Rams charity luncheon, co-chairs Ron and Cheri Fromm announced the United Way of Greater St. Louis set a goal of raising over $72 million for 2013, to help people in the St. Louis area.
Fundraising started September 3 and will go until early November.
Ron Fromm, chairman of Brown Shoe Company, and more than 600 people attending the luncheon kicked off the campaign by contributing over $100,000 to the United Way.
The United Way invests more than a million dollars a week into the St. Louis community, funding projects and more than 170 organizations affecting everyday citizens of St. Louis.
Last year, just over $72 million was taken in by the United Ways in its campaign, with the aid of over 200,000 individuals and 2,500 businesses.